A convenient small plastic container for Brico Dépôt customers’
Brico Dépôt is a group of DIY stores in France. It, and another well known DIY chain called Castorama, are both owned by the UK’s Kingfisher Group. While the former serves the basic needs of home owners and small industrial operations, the latter targets the “luxury” side of the DIY market. Brico Dépôt has about 100 outlets.
Brico Dépôt first contacted Schoeller Arca Systems in 2004 expressing the desire to purchase a convenient small plastic container to offer its customers as a storage and transport unit. The containers would be sold for secondary storage in the home for items as diverse as fruit, old clothes and garden tools. They would also be offered as distribution units to companies running small manufacturing operations. Besides being light in weight, the containers should offer sufficiently good value for money to suit this price-sensitive target group.
Solution
From among its existing product range, Schoeller Arca Systems found a solution that met all these criteria and a few more besides. The chosen product was a collapsible plastic container measuring 600 x 400 x 220. Folding down like a concertina, this model takes up very little space when not in use and has a good strength: weight ratio when set up. Being made of recycled materials, it also appeals Brico Dépôt’s customers as the environmentally friendly choice.
Key advantages
Although it’s still early days, the Schoeller Arca Systems container is selling really well and the stores’ customers certainly seem to appreciate its versatility. Key advantages are that this small collapsible container can fit in the boot of any car, and is equally at home in a garage as in a factory warehouse.
